Campaign
Photography
Every frame was built in the same three steps: a digital persona, a look styled from real pieces in the collection, and a location and light designed to the brief.
Under the Viaduct
Beneath a viaduct in the city center; hard midday sun, razor-sharp shadows. A ponytailed persona is caught lacing up before a run — dressed from a navy bomber and burgundy running-suit look, with a powder-pink running shoe as the focal point of the frame.
Stone Quay
A stone quay wall at the water's edge; hard specular glints on the sea. A persona with long dark hair sits on top of the wall; a contrast dress look — white shirt collar over a full black skirt — with black patent sandals with chunky gold buckles in the foreground.
White Studio
A chrome-tube Bauhaus chair in a white studio; soft overhead studio light. A persona with slicked-back hair hugs her knees in the chair; a red-and-white striped knit polo + black shorts look, with a white-buckled clog at the bottom center of the frame.
Sailboat
On the deck of a sailboat; bright daylight, strands of hair lifting in the wind. A persona with a loose bun stands before the sail in a dark indigo denim dress; the burgundy-and-white polka-dot scarf at her neck was carried over one-to-one from the accessory card.
Neoclassical Facade
In front of a neoclassical stone facade; hard midday sun, deep clean shadows. A blonde persona walks in profile; an off-white bustier, a purple sweatshirt tied at the waist and a navy mini skirt, anchored by lilac sneakers — a low-angle frame makes the shoe loom large.
Glass Pavilion
A garden with a modernist glass pavilion; soft daylight, a symmetrical, still frame. A persona with long black hair holds a frontal stance; a red-and-white striped knit polo under a satin bomber, a pleated mini skirt, mesh kitten heels and a baguette bag.
Athletics Track
The same activewear cast across four frames: a couple on the tartan track, a golden-hour moment against a shutter, a red-lit power pose on the track at night, and battle-rope action on the indoor track. The female persona wears a black performance top, flared leggings and sage-green accessories; the male cast was dressed from a single kit card — black tank, utility vest, white shorts, mesh cap.
